Catching up with a TV Series can be barrier to watch it. That’s why for the launch of Game of Thrones Season 7 we wanted all the latecomers to binge-watch the complete previous seasons available on Sky.

But when it comes to the most spectacular TV series ever, a marathon-viewing session on the sofa just isn’t enough.
So here is The Maratrhon: if you don’t want to miss the premier that all the world is waiting for, you’d better run.
We challenge a group of runners to run across Italy behind a giant screen, while watching the first six seasons of the most followed series in the world.

+75% views of GoT boxsets on Sky / +61% audience vs Season 6 / +20MIO total reach / +4MIO views of the Maratrhon contents