The beauty of people in their uniqueness, the lurality as a value to be lived and shared are the themes that inspired the new campaign.

OVS wants to give a voice to people of all ages, to women proud of wearing a size greater than 42, to those no longer twenty, to families who today express themselves in many ways, with the love that leads compositions that are not always traditional.The images refer to a world in which simplicity becomes harmony, in search of beauty and less homologated personalities, and in everyday life they find the values to communicate. “Love people. Not labels ” is the claim of the campaign planned for print, OOH, digital and on television.