We believe in the power of simplicity. We have made it our core belief, bringing it into our work, into our relationship with customers, into ourselves and eliminating everything that prevented us from making it simple. “Facciamola semplice” thus becomes the essence of the new Genertel, ever closer to the user in their everyday life: clear, direct, digital. Just as they would like it to be. To highlight its new features in visual terms, we chose to use Daniele Morganti’s clean and simple illustrations that depict how Genertel fits into users’ lives.