There are emotions that have no name yet. Feel them on Sky.

We created new words to communicate some of the emotions we feel when we are watching Sky: Nostalgioia, the feeling we have when a beautiful moment comes back to our mind with such a force that joy becomes irrepressible; Speransia, the state of mind we feel when we trust that everything will be fine but we are so involved in the story, that we live it with great trepidation; Pauraggio, when we react to a moment of fear by developing a powerful desire of courage.

This new vocabulary had to do also with some of the feeling around Christmas: The Kidmas project is born in a theatre, with a group of children, who started creating new words connecting to the magic of Christmas. We taught it couldn’t be finished without new emojis, the way we decided to communicate these new feelings online