We’ve been told a million times: using our phone while driving is dangerous. So, together with BMW, we wanted to engage people not just with a message, but with a solution. We turned an object meant to protect our phones, our cover, into a shield to protect ourselves.

We invited the audience to take their protective cover off their phones and use it to cover the screen every time they are about to drive. #CoverYourPhone, literally. No new technology needed, no apps or specific devices. A simple solution to a dangerous habit. The idea was launched on March 2018 with the support and sincere commitment of one of the most iconic Italian personalities, Alex Zanardi. The project conquered the media in no time and the message spread around web with more than 20 Mio total reach, over 1 Mio interactions and coverage from almost all national news.