DE'LONGHI
BEHIND YOUR COFFEE - THE COFFEE VALUE CHAIN
A cup of coffee contains an entire universe, not just a little caffeine. It’s filled with commitment, vision, passion, and gestures made with love and integrity, and it’s up to us to press the right button and choose to drink a quality coffee, giving it the value it deserves.
Behind your coffee – The Coffee Value Chain, takes you on a journey that explores everything that happens before that simple ritual, aiming to spotlight those who add value to the coffee we drink daily. We’re all part of the process. With The Coffee Value Chain, De’Longhi aims at going beyond its commitment to researching and developing increasingly more sophisticated systems that transform high-quality coffee beans into a great cup. Instead, it strives to inform and disseminate, to stimulate change and new awareness; pressing a button is not a mechanical, robotic gesture but a precise action that activates a virtuous circle.
De'Longhi, Behind your coffee - The Coffee Value Chain
2022