To prove that Genertel and Europe Assistance can actually provide you with all the possibile imaginable protection, we staged the most unpredictable car accident ever.

A submarine sailing the underground canals of Milan, braking through the pavement and hitting a car.
Emergency vehicles and more than 50 actors helped make the scene even more realistic, along with fake news articles published in the local press. An unpredictable accident designed to use people as its main media. A social event that turned a local store opening , into a global news.

80.000 eyewitnesses / 5.00 people drawn to the store / #L1F3 trend topic / 5.000.000 twitter impression / 200.00 facebook interactions / Almost 7.000.000 youtube view’s / Over 100.000.000 worldwide estimated reach